Measuring the result is important, or how would you know you had any? The means and techniques of measurement are very important. And then what is the value of the data assets being used. In SyBase.
" ... In a study of over 150 Fortune 1000 firms from every major industry or vertical, we explored issues associated entirely with the lifeblood of today’s enterprises: data. The quality of data, the ability for that data to be accessed wherever and whenever it’s needed, and the relevance of that data in addressing a specific problem were areas of focus in the study – in essence, effective data, and the business implications of greater access to effective data.
The findings, being publicized now for the first time, definitely demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence, whether it be using mobility or remote access solutions, analytics or business intelligence solutions, or a combination of the two ... "
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