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Wednesday, February 25, 2015

Storytelling, Context and Persuasion

All data tells a story, in a context, and suggests a future.

" ...  In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action. Raw statistics by themselves are fine. But showing in context, whether with a simple chart or more creatively in an interactive form, is the future of sharing information, and needs to be embedded in the thinking of all communications professionals.

Combining data - which can be dry - with real creativity - which isn't something humans, even creative ones, can simply turn on and off - can be challenging. Yet we live in a stream-powered mobile world that is increasingly visual, inspiring demands from media to achieve equal parts style and substance for news. This explains why unique and truly compelling visualizations are an underused, yet devastatingly effective tactic. They are equal parts rare and in demand. They beg to be shared. They are a catalyst for conversation, awareness, and action. .... ".

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