Using personalization with loyalty data to better engage the consumer. Tesco and Big Data for Loyalty Similarities to P&G's 1 Consumer Place? Relationship to programmatic Ads?
" ... The deal, carried out by Tesco subsidiary Dunnhumby, will see Sociomantic combine its data on 700 million online shoppers with Dunnhumby’s insights into 400 million customers to create an “unprecedented” database of more than a billion people. Sociomantic runs a programmatic digital advertising service, buying and selling online ads via an automated process. Details of the deal have not been disclosed.
Simon Hay, Dunnhumby’s chief executive, says the acquisition will allow Tesco to improve its online marketing to offer a better experience for consumers and advertisers. ... "
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