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Monday, February 23, 2015

Storeless Generation

How can the 'storeless' generation be won back?   Good thoughts important to retail.

" .... But can a big-box store truly be a third space in the classic Oldenburg sense? Recent research suggests yes, but stores need to make a strategic decision about what role they play in the lives of consumers: Are you merely a fulfillment center or do you have enough permission from consumers to turn your store into a third space again? If the answer is the latter, the pleasure of shopping and the social interaction the younger generation crave can take center stage again. It’s not too late. ... " 

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