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Thursday, February 12, 2015

Big Data in Retail

In SiliconAngle: Obvious and not very much detail.  Lots of room for innovative approaches to using data in retail.  The opening sentence is telling:

" ... Although they haven’t necessarily figured out what to do with the data they have or think they need, retailers are moving forward with Big Data.

“We are amassing massive amounts of data,” said Rob Schmults , vice president of e-commerce at Talbots, Inc. “With all the devices and the ways that people interact with us, sometimes it just feels like we’re drowning in this sea of data.” ...  '

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