Dynamic Data

The Utility and Power of Dynamic Data
By Tim Smith

We’re living in the data revolution, where the old view of data and how we use it is changing for companies and end users. Many don’t realize how these changes have occurred, what these changes mean and what action steps can be taken to ensure the strongest return on their data investment.

Sami Akbay, cofounder of WebAction, sat down with Bloor Group CEO  Eric Kavanagh and discussed this orders of magnitude shift in data sizes, complexity, velocity, etc. In this interview, Akbay highlights the fact that  instruments which a few years ago generated little – if any – stored data, now generate large data sets in the gigabyte or terabyte range.  Consumers expect these instruments to have a history of data and the ability to track how these tools have been used throughout time. These expectations have encouraged companies to ask meaningful questions about data as well as incorporate other data when applicable. In other cases, companies have found correlations in data that they didn’t expect; for instance, the moment an offer is made for a product trumps how the offer is made regarding closed sales.   ... "