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Saturday, January 29, 2022

Is Google new Tracking replacing FLoC Beterr?

 FLoC is gone, now is the Google 'Topics' better? 

Google attacked over latest plan to replace tracking cookies

By Joel Khalili published about 5 hours ago in TechRadar

Google Topics does nothing to address core privacy concerns, says Brave

The company behind privacy-centric web browser Brave has hit out against Google’s latest plan to replace third-party cookies, which it says will do little to minimize the opportunity for violations of privacy.

Introduced earlier this week, Google Topics (a substitute for the controversial FLoC proposal) offers a way to serve up ads to people based on broad interest categories, such as travel or fitness, instead of using granular and often sensitive data hoovered up by cookies.

The system relies on three weeks’ worth of browsing data, which is stored locally on-device, to place people into a variety of different buckets, which in turn determine what types of ads the person will receive. Web users can opt out of any particular topic via their browser at any time.

According to Brave, however, Topics “only touches the smallest, most minor privacy issues in FLoC, while leaving its core intact”. The new proposal pays “lip service” to protecting the open web, but in reality is yet another tool designed to preserve the Google monopoly, the company claims.  .. '

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