As cars become smartphones, Big Auto turns to handset chipmaker to survive
Legacy automakers underestimated the importance of employing the latest technology in their dashboards, now they're playing catch up.
How will phones link with particular ecosystems?
As cars become smartphones, Big Auto turns to handset chipmaker to survive
By Christiaan Hetzner in Fortune.
After Tesla transformed the car into a smartphone on wheels, automakers lagging behind are now turning to a mobile handset chip provider to help narrow the widening technology gap.
Semiconductor designer Qualcomm inked further deals with a number of auto brands including Volvo and Honda this week that will serve the growing demand by drivers to enjoy the kind of seamless connectivity they know from their Samsung Galaxy S21 when in their cars.
In the past, automakers were all too loath to reveal who provided parts for their vehicles. The growing importance of chipmakers, however, has upended the traditional industry pecking order. Overarching trends have catapulted semiconductor companies to the top of the food chain—making them a strategic partner to car companies rather than just a bottom-tier supplier. ... '
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