Will attribute-based product recommendations be a game changer for Walmart? by Tom Ryan in Retailwire
Walmart last week acquired Aspectiva, an Israeli-based startup that uses natural language processing (NLP) and machine learning to enable online reviews to be sorted by product attributes.
While most online sites rank products on simple one to five-star ratings by consumers, Aspectiva’s platform promises to bring “multi-dimensional” ratings so browsers can focus on the attributes they find most important.
For example, an online review of diapers may show ratings based on attributes such as “softest”, “absorbency”, “sensitive skin”, “wellness indicator” or “overall quality”. A wireless soundbar for a television may show ratings based on factors such as “sound”, “quality”, “bass”, “remote capabilities”, “Bluetooth capabilities” and “overall features”. ... '
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