In the enterprise we spent much time in detecting and addressing, challenging counterfeit product, it was one of the earliest places we implemented machine learning, well before the idea was commonly used, so this effort is interesting to follow:
Amazon Brings Big Guns to Battle Against Counterfeit Products By Jack M. Germain
Project Zero in ECommerceTimes
Amazon on Thursday announced Project Zero, a program that empowers vendors to help drive counterfeits down.
The anti-counterfeit campaign will employ Amazon's advanced technology, machine learning and innovation. Amazon will partner with Project Zero's participating vendors to protect their intellectual property by detecting and removing counterfeits of their products.
Project Zero will utilize three tools to safeguard against counterfeit products: automated protection systems, a self-service counterfeit removal tool, and product serialization.
The program's aim is to ensure that customers always receive authentic goods when shopping on Amazon. .... "
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