/* ---- Google Analytics Code Below */

Tuesday, February 07, 2017

Procter Call to Digital Ad Economy

In Adage:

 Will P&G's Forceful Call to Arms Reform the Digital Ad Economy?  By Nat Ives

Procter & Gamble Chief Brand Officer Marc Pritchard has unleashed a broadside against the way things are done in digital advertising. "The days of giving digital a pass are over," Mr. Pritchard told the Interactive Advertising Bureau's recent annual leadership meeting. "It's time to grow up. It's time for action."

P&G, the biggest advertiser in the world, is re-examining all media-agency contracts after it found a surprise in at least one and making all partners use industry-standard viewability metrics, fraud protection and third-party verification. ...  "

No comments: