From FMI Smartech:
Kroger turns to Tech to merge in-store, online shopping
Kroger strives to create an in-store shopping experience that is similar to online shopping, tapping technology including infrared sensors, data algorithms, personalized mobile apps and e-commerce offerings including in-store pickup and delivery in an effort to make wait times shorter and foster an interactive shopping trip, according to CIO Chris Hjelm. Next up, the nation's largest supermarket will test smart shelves that can sense where shoppers are walking and send relevant offers to their mobile devices.
In The Wall Street Journal (Tiered subscription Model)
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