Gamification and Sales Effectiveness

From Bunchball, who we talked to, of interest, requires registration:

Using Gamification to Optimize Sales Effectiveness
Every company's survival depends on the effectiveness of its sales force, whether those teams are direct, indirect, on the phone, in the field or all of the above. But regardless of its profile, optimizing the performance of a sales department has never been easy – and the challenges are only growing more intense. ... "