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Wednesday, November 09, 2016

L'Oreal Virtual Reality

We also tried lots of virtual reality in beauty ... but it was never very successful.  Will better quality result in better results?

L'Oreal tries virtual reality.

" ... Animators spent decades trying to make hair look fully realistic, until Pixar created the software used in such movies as Monsters Inc. and Brave. Now that same problem has to be solved in virtual reality.

"From our perspective, hair is the hardest possible problem," explains 8i's Linc Gasking. 8i specializes in modeling fine human details like eyes and fingers, but its team found hair to be particularly challenging, especially the frizzy kind.

Gasking was finally able to crack the hair problem, thanks to a partnership with L'Oréal that's resulted in a new training program for salon stylists affiliated with its professional hair care brand, Matrix. "We're not talking about computer-generated hair," he says. "It’s photo-realistic hair that you can see from any angle."

The project, unveiled today at the Fast Company Innovation Festival by L'Oréal's vice president of Innovation and Entrepreneurship, Rachel Weiss, will roll out to stylists through L'Oréal's "Matrix Academy," an educational program affiliated with its Matrix beauty brand. Instead of traveling across the country for trainings (which are highly costly), or watching two-dimensional YouTube videos, stylists will have the option to learn new styling techniques with a VR headset. ... " 

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