Gamification as Tactic

Has started to come up more often as a tactic to deliver results.    A long followed approach.  Make sure you have the values and the culture of the participants right.  In Retailwire: 

Gamification reaches the next level
by Guest contributor  COLLOQUY staff

Through a special arrangement, what follows is a summary of an article from COLLOQUY, provider of loyalty-marketing publishing, education and research since 1990.

For some brands, gamification has emerged as a productive tactic in an era when keeping customers engaged has become increasingly difficult. Though the approach has been in practice for years, the new wave of brand-based gaming builds on learnings from previous campaigns.

Recent launches by major brands demonstrate increased sophistication, investment and commitment to engaging consumers:  ... "