In CW: Beacons in retail. Can they fundamentally change the way physical retail works in an increasingly online world?
" ... People increasingly use mobile phones to locate stores, check whether items are in stock, and compare prices. If brick-and-mortar stores want to prosper (or even just survive), then they must adapt to the new ...
Fortunately, a simple yet powerful tool has emerged that could help retail stores up their game. Bluetooth beacons don’t do much; they merely broadcast the same short message over and over. However, when Bluetooth beacons are used in tandem with smartphones and Web content, they bring places and objects to life. Specifically, Bluetooth beacons enable merchants to provide smartphone users personalized shopping experiences and self-service options. That empowers merchants to maximize sales, reduce costs and cut down on theft. ... "
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