In the local news, detailed look at Kroger acquisition to change the face of retailing
" ... Big data consumer insights has been a major ingredient of Kroger's "Customer 1st" strategy that has powered more than 11 years of growing market share. Continuing dunnhumbyUSA's work, 84.51° mines mountains of customer transactions via Kroger's loyalty card program to figure out what shoppers want.
84.51° helps Kroger to thoughtfully evaluate what products to stock, expand or discontinue. The firm's insights are also used to send coupons relevant to shoppers' habits, such as issuing pet food offers to customers who actually buy pet food.
The firm's study of shopping patterns has also informed the placement of products in stores: In Kroger, juice boxes are not in the juice aisle, but the snacks aisle – because 84.51° insights told them parents wanted a section for lunch box staples only. ... "
And in AdAge.
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