IBM In-Store Image Recognition App

In PopAI:  IBM Research steering shoppers in the store and combatting showrooming.  In the early days of our retail innovation center we worked with IBM image recognition systems.   Here augmented reality interacts with packaging.  " ... Sorry, showrooming, there’s a new mobile app on the way, and it’s gonna shake up the shopper marketing world like never before. Yup, you read that right–IBM Research in Haifa, Israel, has unveiled a new app idea that is designed to make it easier for brands, retailers, and CPGs to steer shoppers toward what they want them to buy.   Here’s how it works: the app uses image recognition to identify products on store shelves, and from there, shoppers are able to sort through those products on the app under a multitude of different categories such as price, nutrition, brand, etc. The app also uses augmented reality technology to overlay product information on the smartphone screen. ... "