Innovation Ecosystems

In Mediapost.  Good thoughts, rephrasing: All innovation exists within a context, makes sure you and your customers understand it. " ... Certain innovations, such as Instagram or Apple's App Store, open the door for other entrepreneurs to create their own products and services, writes Kathy Oneto. "While marketers' natural instinct is to be protectionist and seek competitive insulation, they just might find that their next innovation is not dependent upon their company or brands alone," she writes. ... "