Super Bowl Neuromarketing Study

Neurorelay summarizes the yearly Sands Research Super Bowl advertisement study.   Well done overview of method and results.  A few years ago I had a chance to statistically compare their results to TV tracking studies and found reasonable but not remarkable correlation.  No surprises.  So the results were confirming but did not necessarily provide useful surprises in this case.  Surprising results, that can be used with trust are what companies are looking for