Aimia Helping Kellogg for Loyalty Data

Aimia, mentioned here previously working with Kellogg.  Interesting in particular because it is a work with a CPG manufacturer rather than a retailer:    " ... Aimia's development of the platform for the Kellogg's Family Rewards program was guided by the intelligence and insights that are possible through the intersection of technology and marketing. Aimia's proprietary platform assigns a value to each code based on product, size and item cost, but also factors in a bonus point structure and national promotion overlays. The data that is generated when the consumer enters codes is analyzed to more effectively target promotions and offers to specific members. ... "