Large Interactive Public Displays

In IEEE Computer:   An area we looked at for retail presence.  We worked with several companies that used novel light fiber approaches and installed them high on the walls of our retail lab.  The impact could be considerable.  Lower down, on shelf systems could be used to conduct directly the flow of shoppers with messages.  This article is about public displays, but has broader application.  See also the book by 5th-Screen's Keith Kelsen for key insights about display.   Much more on digital signage here.