Is Big Data about Big?

A nice short piece about the reality of the value of data.   The most important watchout of all in this space.  Should be the most obvious, but is often forgotten.  Just because your data is 'big' does not mean it is valuable.  And the value of data is not linearly related to its size.  This is further applicable to all modeling, statistical or logical.  You need the right data for the problem.  Getting more data may find you the patterns you need, but it is not assured.