Friday, March 29, 2013
Neuroscience and Innovation
In Forbes: " ... Our brains naturally look for patterns in the world around us, according to Janet Crawford, principal of Cascadance who is working to apply neuroscience to business performance. That's often a good thing, but sometimes these patterns are a poor fit for current circumstances. To develop innovative ways of thinking, it's important to seek out "diverse people, activities and experience to provide the raw materials for serendipitous insight ... " . Of course diversity has taken on its own meaning in our current world. So the conclusion is weak. Define it more precisely for the purposes of your conclusion.
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