Thursday, March 14, 2013
Mobile Promotions and Impulse Buys
In Progressive Grocer: Perhaps a non intuitive linkage? " ... Research published by the American Marketing Association shows that shoppers make more unplanned purchases when prompted by promotions through a mobile device. "Retailers have the ability to target their promotions in ways that weren't possible before, and our study provides a road map for mobile marketers who seek to increase unplanned spending in stores," said study co-author Sam Hui, a professor at the New York University Stern School of Business. ... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment