Addressing Showrooming with Price Matching

In Shopperception.  Good thoughts on this threat:  " ... Throughout this article we presented a possible threat and how retailers are reacting with defensive campaigns that may just make people wonder about prices even more. But as we keep saying in our blog, there are many factors involved in any shopping trip that create the overall experience and loyalty. Shoppers demand more personalization in terms of product choice, return polices, adequate delivery and product quality; it is not just a race to proclaim the cheapest deal at all. As Durchslag from Business Insider said “Once they’re in the store, they’re yours to lose”..... "