World Peace via Vending Machines

A curious project from Coke using vending machines to promote world peace.   Would they then need a vending App too?   The Happiness project:  " ... Coke quietly posted this teaser video back in late December, but sources suggest a bigger announcement is coming soon and that it will be a major project for the brand. It shows vending machines capable of connecting users, bound for not-so-friendly neighbors India and Pakistan. Video technology means the users in the two countries will actually be able to see each other and touch hands virtually; the idea is that it could roll out to various countries in conflict.... "