Wal-Mart Uses Local Messaging

In ADAge:    An interesting and potentially historical shift: " ... Walmart is launching a Facebook app that customizes marketing for each of its nearly 3,600 U.S. stores, allowing tailored communications about local deals, events or limited-distribution products. Eventually, Walmart also hopes to use the My Local Walmart app to grow its site-to-store e-commerce program and evolve it into an individualized marketing program, said Stephen Quinn, chief marketing officer for Walmart U.S., in a telephone press conference ... ".     They will have to show real value to get people to load up another App, but there is considerable value in this 'local' idea.  Perhaps linking it to other local news and services.  Watch this.