I reported previously about DemandTec developing collaborative, social networking based interaction for business plans. They are about to reveal some business research they have sponsored at an Orlando conference. Will follow with thoughts on that:
" ... The primary research uncovers key industry insights ranging from joint value driven by retailer/manufacturer collaboration to best practices for avoiding trade promotion management pitfalls. The research surveyed leading consumer products manufactures and retailers, and covered critical industry topics including trade promotion management and the retailer perspective on marketplace dynamics.
“We are excited the research findings further demonstrate that a collaborative approach to building business plans delivers significant value for both trading partners,” said Derek Smith, Vice President of Field Marketing at DemandTec. “On the DemandTec network, manufacturers and retailers can collaboratively make promotion, assortment, and pricing decisions to drive win-win strategies.” ... '
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