Launching Ketchup on Facebook

For their most avid fans, Heinz is launching some new flavors of Ketchup on Facebook.  An interesting example or relatively low involvement products.  But they already have the followers in place who are enthusiastic about their products.  . " ... Heinz is offering a version of its traditional ketchup that is flavored with balsamic vinegar instead of white vinegar. The new offering isn't being sold in stores at first -- it can be ordered via Heinz's Facebook page starting Nov. 14 and will roll out to retailers in late December. Heinz is looking to its more than 825,000 Facebook followers to build buzz for the new product ... "