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Thursday, October 13, 2011

More About the Second Screen

More in Mashable about a Nielsen study about how people use smartphones and tablets when watching TV.  The phenomenon of the second screen. You wonder what it does to the way we gather and relate to information.  One background stream and another controllable.

" ... What are we doing on those devices? More than half of smartphone or tablet owners are checking email during programs and commercial breaks, while around 45% are surfing the web for unrelated information. Some 42% are visiting social networking sites — a trend that is greater among women — and nearly a third are checking sports scores or looking up information related to the TV program they’re watching.... "

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