" ...3M launches the fourth generation of its Visual Attention Service (VAS) scanning tool, with new video capabilities and sequencing features. VAS - viewed by marketers as a more convenient and affordable alternative to eye tracking – enhances the visual impact of professional design across advertising, marketing, and all forms of digital and print media, increasing the probability that the most desired elements will get noticed. VAS analyzes video to illustrate how people are most likely to interact with any scene and identify where the average human eye will focus at any given moment – a capability invaluable to those looking to predict consumers’ visual journey in retail environments, and how that journey plays into the path to purchase. New sequencing capabilities demonstrate the sequence of fixation points where the human eye is most likely to pay attention in the first few seconds of viewing an image. Customized setting options for direct mail/email and in-store contexts automatically take into account how human vision interacts with different viewing circumstances.
Additional applications include:
Product placement
Packaging design
Point-of-sale displays and signage
Television and infomercials
Film trailers
Rich media advertising and other online video
Direct marketing .... "
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