A useful example of a platform that provides a hybrid solution to grocery:
"... MyWebGrocer, leading provider of digital solutions to the grocery and consumer packaged goods industries, recently added the Midwest division of Piggly Wiggly, which operates 102 grocery stores throughout Wisconsin and Illinois has launched a completely integrated digital platform across web, mobile, and social media channels. The grocer worked with MyWebGrocer’s to deploy the vendor’s digital shopping solutions, which give customers access to planning tools including online circulars, personalized shopping lists, coupons and recipes.... "
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