Pharma Effects Data Sourcing

In Fastcompany:  Adverse Events: Why Big Pharma Is Scared Of This Startup. 

" ... AdverseEvents, Inc. (AEI) is the first service provider to deliver accurate, real-time information on adverse drug events reported to the FDA. AEI utilizes a unique data sourcing method called RxFilter™, a proprietary 17-step data refinement process that standardizes and normalizes the data from the FDA’s Adverse Event Reporting System (AERS) into a user-friendly, fully searchable, database of over 4,000 approved medications. Over 500,000 medication adverse events are reported yearly to the FDA; estimated to be only 10% of all actual adverse events. .... "