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Monday, October 31, 2011

Have an Augmented Sundae at McDonalds

In the Junaio blog:  The use of augmented reality on a smartphone for merchandising in fast food.   " ... McDonald’s India recently launched their Oreo McFlurry sundae nationwide with a stunning Augmented Reality campaign based on junaio. Pointing the smartphone’s camera at a picture of the tasty dessert let the McFlurry cup suddenly swirl and bounce, with chocolate tablets flying up and exploding chocolate chips all over the creamy surface.... " 

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