Cart mounted shopping devices continue to be tested. Here again the Concierge device, previously reported on here, is in limited time test at Food Lion's Bloom stores. It is advertised as a ' ... GPS for your shopping cart ... ' . I participated in a number of tests and demonstrations of the overall concept as early as 1999. The idea mixes consumer convenience and the potential of marketing focus to shoppers. There still appears to be only sporadic interest in the idea. Cost, consumer interest and data management are still issues. I thought that the increasing use of self-checkout would open up this idea as well, but it still has not happened.
Thursday, October 01, 2009
Cart Device at Bloom
Cart mounted shopping devices continue to be tested. Here again the Concierge device, previously reported on here, is in limited time test at Food Lion's Bloom stores. It is advertised as a ' ... GPS for your shopping cart ... ' . I participated in a number of tests and demonstrations of the overall concept as early as 1999. The idea mixes consumer convenience and the potential of marketing focus to shoppers. There still appears to be only sporadic interest in the idea. Cost, consumer interest and data management are still issues. I thought that the increasing use of self-checkout would open up this idea as well, but it still has not happened.
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