/* ---- Google Analytics Code Below */

Thursday, October 08, 2009

Starbucks M-Commerce for IPhone

A case study of the use of M-Commerce by Starbucks in Storefrontbacktalk. I agree with their comments, I have tried a half dozen M-commerce applications, but have never bought anything with any of them. They are promotions for the store, but don't incent me to do any buying ... Sears, Whole Foods, Dunkin Donuts, Kraft now Starbucks ... not a penny from me.

" ... It’s becoming the quintessential image of the 2009-era Mobile-Commerce app from major retailers. It’s attractive, stable, slick and a little fun. But because of a well-merited petrifying fear of letting a mobile device actually talk with POS, it often can do virtually nothing, at least in terms of consummating transactions or even making it easier for consumers to make purchases. Starbucks’ new mobile app is the poster child for such beautiful but ultimately impotent M-Commerce efforts ... '

No comments: