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Saturday, October 17, 2009

Customer Centricity at Kraft

In Consumer Goods Technology:

Kraft, Harvard Business School Talk Customer Centricity
Alarice Padilla
October 5, 2009 - In today's challenging economy with unprecedented consumer power and shifts in shopping behavior, consumer products manufacturers and retailers must rethink business as usual. During a CGT Web event on Sept. 30, 2009, Dr. Ranjay Gulati, prolific author and renowned thought leader at Harvard Business School, provided strategic insights for winning the loyalty of modern consumers and building market leadership for years to come ... '

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