Tuesday, October 13, 2009
Less is More: Private Label Implications?
Simplification strategies in retail.. " ... The Nielsen Co.’s Rob Schram, VP assortment; Brian Ruggiero, client manager; and Nan Schoenleber, project manager.In an industry where retailers are dramatically changing their go-to-market strategy by trying to do more with less -- simplifying their stores and revamping the center store -- are store brands exempt from consideration? ... '
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The "simplification" is a big SKU reduction that will hurt them in the end. Why would one want to endure the misery of a megastore when it no longer offers a variety of products? This will help push the small-retailer and online spiral even farther.
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