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Thursday, October 01, 2009

Open Innovation

A guide to implementing open innovation. ' ... The report, “How to Implement Open Innovation”, is the result of a two-year study of some of the world’s leading firms. The research team looked at more than 30 major companies from a variety of sectors, including energy, aerospace and defence, software and media, electronics and telecommunications ... '

1 comment:

Mark Montgomery said...

I posted a comment -- will be interesting to see if their moderator approves it this time.

Overall I thought it was a fine report with great value, but missing an essential element.

As our paper 'Unleash the Innovation Within' points out, the Economist Intelligence Unit performed an excellent survey with large companies, which reported great difficulty with internal innovation.

Most are the classic issues we are all aware of, and no different than countless ex execs admit in private, or the evidence from a large volume of very costly IP trials.

Of course creatively challenged organizations would want open innovation with the world's leading innovators....

The question this paper doesn't address is why would the world's leading innovators want to engage in open innovation with innovation challenged organizations?

Simply suggesting that compensating those who embrace the philosophy is beyond simplistic, particularly in a medium that doesn't protect IP by design.

Ask Steve Jobs what the benefit of open innovation would have been for Apple in his two periods of leadership there? Then ask Xerox executives who supported Parc what the benefit of that investment in open innovation was?

A fine philosophy for those who dominate markets and distribution channels, and can be very beneficial for smaller more innovative shops on rare occasions. The devil is not in the philosophy, but in the IP contract details. .02- MM