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Monday, October 05, 2009

Focus Groups Failing for the Movies

Roger Dooley suggests that the recent mention of using brain scans to provide accurate and specific predictions for scary movie content really shows a further failure of focus groups. Will the emergence of the understanding of the non-conscious via neuromarketing ultimately lead us to greatly diminish or eliminate the use of focus groups? As I continue to learn more about this area I am inclined to think so, though there is still much work to be done.

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