/* ---- Google Analytics Code Below */

Thursday, October 29, 2009

Brand Marketing Makeover

From Paul Gillin: Brand Marketing Due for a Makeover.' ..."Adaptive Brand marketing starts with the environment -- customers and a deep understanding of their needs and behaviors -- and then designs the most appropriate channel mix for engagement," she writes in a sentence that nicely sums up the thrust of this research. "Spending and planning decisions are daily -- not annual -- events." ... ' .

No comments: