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Friday, March 02, 2012

Unilever CMO Says Brands Must Adapt

The continued evolution of brands and their environment:

Unilever Chief Keith Weed on How Brands Must Adapt to Evolution by Consumer Selection

Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution at the Advertising Association's annual summit this week. Here, he explains what lies behind Unilever's strategy ... "

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