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Tuesday, March 06, 2012

Addressing Shopper Behavioral Shifts

Good piece from the editor of Mobile Marketer.  Behavior is changing rapidly and retailers will have to keep up to survive.  The data to describe this change is now appearing.  Can we analyze it to tailor the future response?

"Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years – thanks, in large part, to mobile and social....  It is painfully clear from attending numerous conferences and talking to senior executives that marketers are stunned by the pace of change induced by new technology. Mobile and social have enabled consumers to take control of the marketer-customer relationship to the nth degree.... " 

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