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Monday, March 12, 2012

PepsiCo Expands Digital Incubator

Continued progress in how companies interact with digital innovation.  Something we started in 2000 via innovation center and related technology efforts:

" ... During this year's SXSW, PepsiCo will announce the expansion of incubator program PepsiCo10, which matches digital startups with Pepsi brands, to India and Brazil. The company also is sponsoring a "What If? Unconference" at SXSW, which asks participants to brainstorm innovative uses for digital solutions.... "

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