Continued progress in how companies interact with digital innovation. Something we started in 2000 via innovation center and related technology efforts:
" ... During this year's SXSW, PepsiCo will announce the expansion of incubator program PepsiCo10, which matches digital startups with Pepsi brands, to India and Brazil. The company also is sponsoring a "What If? Unconference" at SXSW, which asks participants to brainstorm innovative uses for digital solutions.... "