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Monday, March 26, 2012

George Dyson on Advertising

In the Edge:  George Dyson on self-replicating codes, the universe .... and strangely,  on advertising.  Or more generally as I see it 'selling' ...

" ... What's the driver today? You want one word? It's advertising. And, you may think advertising is very trivial, and of no real importance, but I think it's the driver. If you look at what most of these codes are doing, they're trying to get the audience, trying to deliver the audience. The money is flowing as advertising.... And it is interesting that Samuel Butler imagined all this in 1863, and then in his book Erewhon. And then 1901, before he died, he wrote a draft for "Erewhon Revisited." In there, he called out advertising, saying that advertising would be the driving force of these machines evolving and taking over the world. Even then at the close of 19th century England, he saw advertising as the way we would grant power to the machines.... " 

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