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Tuesday, March 13, 2012

On Weak Neuroimaging Science

Stan Dyck sends along a link to this paper about weak neuroimaging science.   I did some work with a company in trying to understand how well neuroscience was being used statistically for commerce applications.  It was clear up front that all neuromarketing firms were using a different set of criteria to determine how well their methods could predict things.  This paper never mentions the term 'neuromarketing', but makes some useful comments about the statistics involved which play over into the broader and more commercial applications of neuroimaging science    Also lots of links to the related debate.

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