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Monday, March 19, 2012

Argus Insights

Buzz impact landscapes for the new iPad Launch.  First time I have looked at Argus Insights methodology to understand  delight for new products.  I like the visualizations that address the impact in a category of product, like tablets.   I could this as being of value in other categories beyond electronics. Check out their methods.

1 comment:

John Feland said...

Thanks for the post! Please let me know if you'd like to discuss further. I'd love to get your feedback and thoughts. We've tested out the methodologies on products ranging from cars to diapers to tablets to smartphone apps.


John Feland
CEO, Argus Insights