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Tuesday, March 20, 2012

Lexus RFID Enabled Print Ad

An NFC enabled print ad for Lexus in Wired Magazine.   Readable from NFC enabled phones or other devices.  Why this versus a QR code?  I have not tried the phone-enabled NFC lately, but likely it is easier to connect than a QR code read with a smartphone camera.  Is that enough of a reason? 

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