I have had the pleasure to meet again with Phil Storage, CEO of StoreFlix and hear the advancements in his simple but high leverage, mobile-based technology. They have now implemented this with a number of distributors. He writes:" .. StoreFlix has a real-time world-wide patent pending mobile technology that allows CPG manufacturers, distributors and retailers to instantly see, share and analyze in-store conditions around the world to improve retail execution and compliance. Field users "tag" and capture images and videos on smartphones/tablets in stores based on instructions mandated by management. These images are instantly uploaded over the air to a secure client website so business managers can visually see, for example, promotional or planogram compliance, new product cut-ins, confirm pricing, point of sale signage, backroom inventories, code dates etc. Content captured in the field is immediately shared with teams using the StoreFlix Boardroom (like the Facebook Wall) and provides real-time analytics to track and visually verify retail initiatives ... "
The possibilities for more precise retail analytics are considerable.
Watch a short two minute video demonstrating the technology.
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